Thursday, October 9, 2014

Adding the Life to Klout



One of the most common criticisms about Klout is that they do not incorporate one's real life influence into one's score; Klout is currently only a measure of one's social media influence. Due to this, some extremely influential people who are not very active on social media have a very low Klout score. While some of these people are so influential and known that they do not care, others find it insulting and are therefore dismissive of the new platform. While Klout is an awesome, innovative idea - creating social influence scores for individuals and not just press organizations and/or companies - they could easily generate both metrics.

Take Sergey Brin for example. Klout shows that he only has a 47 Klout while I currently have a score of 65. One of the additional reasons for this is that +Sergey Brin not only probably didn't create this Klout page (since Klout now automatically generates Klout pages for every Twitter profile), but because it is only linked to his Twitter profile (though I just noticed this link is broken and that he doesn't even have a verified Twitter account). For the most accurate Klout metrics and the highest score one must link up all their social media accounts.

Klout should have three separate scores - social, life and an aggregate of them both. To accomplish this Klout could extract one's education and work experience from LinkedIn, determine the Klout score of the company/university, multiplied by two variables - position and time. For example, continuing with Sergey Brin (though he doesn't have a LinkedIn profile either), we all know that he is one of the founders of Google, Google has a Klout score of 97. Therefore, 97 would be multiplied by one of the highest variables due to his founding position, multiplied by 16 years, To tally his educational life influence score, one would include his education at University of Maryland, which Klout indicates has an 89 Klout score times four years and some points for his bachelors degree in science, plus his brief graduate study at Stanford in computer science. Stanford has a Klout score of 96, times the few months there. All of this would then come up with some tally in between 97-89 for his life experience. This would at least be a start to problem solving the lack of life clout in Klout's metrics.