Thursday, October 9, 2014

Put the Buzz in your Feed, Twitter

One of the things about being a social media maven is that it gives me insight into many useful ways to innovate, improve and progress that which is already out there. Two interesting ideas that I have recently had involve Twitter and Klout.

What has baffled me about Twitter is that basically every major press organization (and Twitter itself) as well as all other websites and blogs do not at least minimally automatically include the author's handle in the Twitter share function. The upside of including this information as well as related handles and hashtags is enormous, not only for the press organization, but for Twitter, companies, authors, and everyone involved. The only website I've recently come across which automatically does include the author's handle is BuzzFeed. This is giving them a serious competitive marketing advantage over all other media companies.

I recently started problem solving this issue because every time I read an article and go to share on Twitter I usually look up not only the author's Twitter handle but also any related handles pertaining to the article. While in a way I consider this part of my competitive advantage for I get to gather a greater understanding while researching this information, I do not always have time to do so and sometimes it is information that I have already researched and gathered in previous posts. Furthermore, doing so shows that I am not only thorough but a savvy Twitter user. However, this should be easier for everyone to accomplish. So I thought why not just crowdsource this information. One could also write code to automatically search Twitter's verified accounts for all proper names mentioned and automatically generate suggested handles and hashtags. This would be extremely beneficial to Twitter because it would generate more conversation, collaboration, information and rich data. Why this hasn't been done yet, I do not know, for it isn't because there aren't enough characters; almost every article leaves around 50 or so characters available.

Addendum added 10/9/14 6:08pm:
Twitter shares should also automatically revert to sharing the author's original tweet if they make one after publishing the article, so that they get the activity, recognition and retweets as well as the publication, and they should properly reference the related handles and hashtags. If not it should be crowdsourced and compiled by searching for verified and/or related Twitter accounts to the pronouns listed in the article.